A conversation about what the site has to actually do. Bookings, walk-ins, a menu someone can read on a phone outside your shop.
You see the real design before I write any code. If it is wrong, this is the cheap place to say so, and I would rather you did.
I write the front end by hand. The 3D and the motion actually run in your browser rather than being a recording of themselves. If a piece needs a library, you hear what it adds to the page before it goes in.
Speed, accessibility, and the small broken things nobody notices until launch day. Then it goes out and stops being clay.
I don't disappear after launch. Text changes, small fixes, and a hand when you want to add a page a year from now.